what we do.

navigational strategies

Our approach to drafting navigational strategies begins with an understanding of operations and decisions made in facility planning. This understanding informs the process of defining destinations and documenting preferred movements of identified user groups. Aligning these factors in the context of needs assessments and system audits, the components and content of the directional system are then created.

visualizing information

Key learnings from research and analysis result in valuable high level direction. Discoveries from those efforts are documented in visibility studies, message methodologies, and illustrated creative briefs. This approach to envisioning information allows the leadership of organizations to quickly absorb related factors. Illustrating data assists in being able to forecast and anticipate appropriate reactions to change, rooted in calculated reasoning.

master planning

Defining how many user touch points exist, understanding how messages are received and interpreted, and then discerning how messages and cues in the environment relate, reinforce, clarify, and/or conflict is the first step to creating a master plan for wayshowing and wayfinding. Documenting all the components of a system, understanding at what point in the journey the person finding their way is accessing the component and laying the groundwork for an intuitive step to the next point. Understanding how all the individual parts orchestrate into the whole is the foundation of drafting phased implementation, variance arguments, and municipal submittals.

We consider directional systems to include all the environmental cues, verbal directions and pre-arrival information that inform the entire journey, along side signs with arrows. Scripting, interactive digital applications, exterior identification and interior sign programs are the implementation of a master plan addressing many touch points. The best directional systems are born from strong navigational strategies aligned with the appropriate aesthetic.

After understanding company culture, nomenclature, emotion and belief, we can begin to document benchmarks for defining aesthetic in order to provide evidence of what the brand is and why the brand is expressed in this place. The motivation and competence an organization or entity has for their mission is the authentic source for inspiring the physical manifestation of ethos.

Planning, developing and implementing strategies for the fabrication of exhibit displays and interpretive programs start with a firm grasp of the information to be communicated. After visualizing information, creative briefs become essential references for informing design decisions for nomenclature and motifs appropriate for the lesson, story and region. Those decisions may be implemented through interactive displays, immersive exhibits, donor recognition or supplemental educational statements in a natural environment.